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Brainstorming, in essence, involves the use of lateral thinking called to reach new solutions to housing problems. This kind of thinking has been around almost as long as man has, but only recently this term was coined for use in brainstorming. In the modern era, the term was used by Dr. Edward de Bono in 1967 in a book entitled "The Use lateral thinking. Your definition of brainstorming is very complex, but basically the goal of lateral thinking is so creative and totally out of traditional patterns of thought.

The conventional thinking or vertical thinking is what we use over 99 percent of the time. Block nearly always effective exchange of ideas. It is the opposite of lateral thinking. When faced with a problem we all have preconceived forms rational, logical to reach a solution. Using deductive logic, Stop us away from all these things do not apply, not the problem. Step by step we're going to solve the linear problem. We apply conventional standards of good and evil across the road. Usually, also injected a strong dose of so-called "common sense." The solution that we face is usually dry with conventional, predictable, given society, and often not simply. Because of the problems we address are usually the result of our individual or society's thinking with that thought, even generate a solution often makes things worse. As Dr. de Bono said: "You can not dig a hole in a different place by digging the same hole deeper. "

If How can we get out of the box and start think laterally? Not as easy as it sounds. Inertia Psychological created by vertical thinking is very difficult to redirect. However, there are several brainstorming techniques that have been developed specifically to encourage lateral thinking.

Fractionation Brainstorming is a method that takes a problem and divides it into portions or segments. The different parts of the problem are therefore separately. The segments should be no sense or logic. The sequences may also overlap. The idea is breakdown of lateral segments instead taking the matter to the two complete. We want to avoid mental ruts to deal with the problem all at once. Once the different segments that are considered can be reconstructed back together like a mosaic. Solutions are created often radical, beautiful and very effective.

The investment is another way to stimulate lateral thinking during the session. Consider the situation in the reverse or opposite of what it is. If there was no problem while it would be like? Problems often occur by the perspective we adopt. So take the opposite view and see how it looks from there. Often, a move towards a solution to use this method of thinking.

Another method of thinking lateral is to use analogies. An analogy is an almost identical situation is different enough to relax or a jar in a different way of seeing the original problem.

Random provocation Reflection is a method used in particularly difficult. It is literally a word play game where you throw random words in isolation than from almost any source. The words are not to be relevant to the subject matter. The idea is to move the track and you are forced to think laterally.

None of these brainstorming methods is easy. But this should not be a surprise, since the lateral thinking attempts to change our thinking.

Michael Russell
Your Independent guide to Brainstorming

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